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Monday, March 2, 2009

Thing 101: Baked & Wired Revisited

It's Cupcake Madness! Click here for the bracket and the judging sheet. Check out previous contenders Red Velvet, Couture Cupcakes, Cakelove and Hello Cupcake.

It is no secret that I love Baked & Wired. When I visited it almost exactly a year ago I wrote:
This is one hell of a cupcake, the frosting sweet and flavorful without hurting my teeth, the cake moist and rich while still maintaining cake status and not veering into brownie territory.

I have been a fervent admirer ever since.

As per the bracket, we ordered two "control" cupcakes (vanilla cake with chocolate icing), and then a strawberry cupcake made with real strawberries, and a red velvet cupcake.

It's the cake. The cake on these guys is so incredibly good. I think oftentimes people focus on the icing, and don't get me wrong, I really love icing. But in the focus on the icing, people neglect the cake, and the cake is the hard part. Really good cake, dense, with a good crumb, flavorful and also moist -- it's really hard to pull off. And Baked & Wired pulls it off, and then some! The icing is really good too, but the magic is in the cake.

Did my team agree? Baked & Wired got the highest score for cake almost across the board, and scored above average on icing, amount of icing, value and size. The creativity scored average. Comments included "great cake, icing not so much, not so creative," "poor selection of flavors," "real strawberries, red velvet is amazing!!, it's the cake," "great control, rich flavors," and "like the strawberries."

The composite score: 4.1. 4.1!! 0.1 less than Hello Cupcake! What an exciting match up, a nail biter to the end! But Hello Cupcake squeaks by the the Fabulous Four, and will face off against Georgetown Cupcake next! Who will win the championship?

Two years ago: The Hawk 'N' Dove.